Non-Endemic Advertising: Understanding Its Growing Influence in Retail Media

Live Webinar:
Thursday, September 19 at 2pm ET / 11am PT

In 2024, retail media ad spending is expected to exceed $54 billion, while total digital ad spending will top $302 billion, per EMARKETER’s forecasts.

Join Sarah Marzano, our principal analyst, as she breaks down the fundamentals of non-endemic advertising, its impact on retail media, key strategies, and how it can boost revenues and first-party data’s value.

Presenters

Sarah Marzano

Principal Analyst, EMARKETER

Megan Harbold

Vice President, Product Marketing, Skai

Moderator

Jeremy Goldman

Senior Director, Content Briefings, EMARKETER

*Speakers subject to change

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